How effective is a mega menu for an eCommerce website?

Mega menus are one of the first options of navigation menu in e-commerce websites. Troy Business News is going to provide a round-up of several advantages of this design, after that, you easily encourage visitors to explore more areas of your website and boost up your sales.

Mega Menu in eCommerce website

Many experts have suggested Mega Menus because of its ease of use, so there is no doubt that it has been one of the first options of navigation menu in e-commerce websites.

With a flexible Mega Menu, you may display your products and categories in either a horizontal or vertical form, and then build a professional appearance for your online store.

If you are considering using a Mega Menu on your website, this guide is for you. We are going to provide a round-up of several advantages of this design, after that, you easily encourage visitors to explore more areas of your website and boost up your sales. As Jakob Nielsen explains, “by helping users find more, they’ll help you sell more”.

All users’ navigation options are displayed

A mega menu – with a combination of columns and rows – allows you to pack your website’s entire navigation into a single menu. It groups many products into blocks of categories, so your users can see all of the options available to them.

However, it still keeps everything visual into subcategories with logical subheadings that support shoppers browse to the sections of your website they are keen on. When you spend time organizing navigation categories right, it can increase the number of order purchase on products across websites.

Argos Website

An example is the Argos website, which has its good-looking organization and design layout; each column has clear subheadings in a larger text and underlined, supporting users glance over the categories available to them. From that, all shoppers can instantly acquire what they are searching for.

Utilizing images and icons to draw attention

Integrating images in Mega Menus will make your website easier to see and follow for a shopper, but remember to use images clearly representing choices available within the menu.

The text associated with images is also a good idea better than only displaying text or images, you can upgrade your mega drop-down menu by placing images or small icons close by information which you desire to highlight.

To understand more about this advantage of Mega Menu, we will take a look at the Disney Store mega menu following here: 

Disney Store's Mega Menu

As you can see, many images are utilized in the menu, which makes users navigate to the groups they are searching for exactly. Whereas the images themselves are readily comprehensible and incorporate familiar Disney characters, they are also relevantly named so that shoppers may differentiate distinct categories.

A product with vivid images can persuade the shopper even though they don’t have an intention to buy it at first. As a result, your sales will be improved.

Better SEO for your website

With clear headings to define sections, Mega Menu also directs search engines to brand landing pages via the appropriate keyword phrase and promote your products effectively.

Therefore, your online store can approach potential customers without a fee and keep them at your store for shopping for more and more other products.

Sunglass Hut Mega Menu

Like Sunglass Hut, it’s a well-executed example. If an online shopper is searching with the keyword “Shop all women” and Sunglass Hut is highly recommended by Google, congratulate you for attracting a new customer into your website! 

To sum up

Mega Menu not only helps your website attract shopper at first sight and make them inspired to explore your content. However, you know, one design will not fit all types of website, and mega-menus may be the most appropriate navigation design option for your business or not.

Keep in mind to organize your content and design testing with users is your master key to success!

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