According to OneReach.com, companies with omnichannel customer engagement strategies retain on average 89% of their customers, the figure for companies with weak omnichannel customer engagement is 33%.
This means selling on Multiple Magento Stores is a great way to create multiple domains so you can expand your product assortment and grow your business.
As you know, any opportunity always comes with certain challenges, so do Multiple Magento Stores. Some illustrations of this are keeping up with orders, inventory, delivery and managing websites. For Magento 2 store owners, if you are ready to sell on multiple stores, this blog might be helpful for you!
A Glance at Multiple Store
According to Collinsdictionary.com:
“One of several retail enterprises under the same ownership and management”
So, to solve the problems that the multiple stores often face, TroyBusinessNews will introduce to you Magento 2 Store Locator by Magenest. This extension has outstanding features that improve the experience of both buyers and merchants.
– For visitors:
They can search for specific locations based on distance and area (country, city and zip code). Advanced direction guides customers to the right spot that they search for with estimated distance and time.
They can see pin-points of chosen stores when clicking on its name or info. Buyers can see the whole location list in the region, where the nearest shop is and which store still has their available desired items.
– For store-owners:
They can create a modern and user-friendly interface so customers can interact with the physical stores. Some major functions are:
- Setting images for each location
- Setting location by directly clicking on the map
- Specifying manually locations using latitude and longitude
- Setting the default zoom level
- Setting to display available products in store detail page
- Showing store list in products’ detail pages
- Controlling the range of search
- Enabling/ Disabling particular stores in the map
- Providing store details, working hours and special dates
- Assigning products to stores in the store setting and vice versa on the product set.
- Storing the store’s detail and changing their categories
Accessing the multi-store feature
# Admins can easily access the backend by going to Map List -> Configuration
On this page, you can easily config map:
- Google Maps API: Enter your Google API
Note: Google has the API limit, learn more here
- Unit System: The radius unit – kilometers or miles
- Default Country: Default country of the store range
- Default Zoom: The default zoom level
- Preferred Travel: The direction will be shown based on this default traveling mode (driving, walking, bicycling, transit)
# To add a new store/edit store, merchants should access Map List and go to Stores. From here, an admin will see 4 tabs: Store Settings/General settings, Add Product, Opening hours, and Special Date.
- Store Settings/General settings
In this part, store owners are able to change the store information. For example, store name, description, featured images, store icon, the address (country, state/province, city, ZIP code, etc), store website, email and phone number to contact.
- How to add products?
In this tab, admins can add the available products in-store by selecting the products in the grid table, then Save or Save and Continue Edit
Note: The products added to the store here will also be updated to the product set, and vice versa.
Merchants can also add Opening Hours and Special Date in the other two tabs to let customers know about store promotions and events.
# Storefront Functions
Regarding Storefront Functions, clicking on the Store tab in the main menu will direct customers to the store page as follows. Moreover, customers can search for the store locations in 2 search bars up to their choice.
Customers can search for the store location near them by searching on the left bar, and select the radius (could be in km or miles) from the drop-down list.
Note: To use the GPS, customers must allow the site to track their location. There will be a pesky location request popup.
To reset the store list, buyers can click Reset button. For more details, customers can click on View This Store button, which will direct them to the store detail page.
When a customer clicks on a store in the store list, the corresponding pinpoint will display with a store info popup. This popup will also display when a customer clicks directly on the pinpoint.
In the popup, there are 4 buttons: From here, To here, Street View, and View Location.
From here and To here will show the direction to the customer. The travel mode can be set as default in the configuration, however, customers can switch to other modes if they want.
Street View: The direction to the store will be shown with the street view as follows
Multiple Magento Stores: How to manage
Creating a unique brand experience is important to any business. Magenest understands that it is crucial to have a connection between these channels so they create a separate page to list your stores with Google Maps display and let your customers quickly find the nearest stores.
With Magento 2 Store Locator by Magenest, merchants will receive lifetime updates and are supported by an amazing tech team. Their main features are:
- Create and manage multiple store locations
- Set up a filterable store finder for customers to locate your stores
- Store locations have rich details and directions
- Select featured or available products at individual stores
- Modern and mobile-responsive UI/UX design
According to Hudson’s Bay Co. chief executive Jerry Storch, the future is “ALL CHANNEL”; indeed, a synergy between online and offline will be the key to retail success in the near future. Therefore, online store owners need Magento 2 store locator extension which allows buyers to find the nearest stores with a handy Google map.